NTEA logo

Click on the image at the right for larger version.

The NTEA logo is a simple, yet powerful mark and is comprised of the graphic NTEA letters, road graphic and a descriptive tagline “The Work Truck Association.” This is not to be altered. The NTEA letters are not made up from a purchased typeface and cannot be re-created using existing fonts. The NTEA uses this logo on all correspondence and marketing communication material.

The NTEA name and logo are legally registered marks. Use of the NTEA name and logo is protected and must follow these guidelines.

The NTEA logo is made available to the media to graphically represent the Association and its work. Members should only use this logo when referencing the entire organization or its events. For all other purposes, use the NTEA “member” logo.

In the situation that there is a need to produce communications about NTEA, contact NTEA for direction on the visual system (typography, color, imagery). This will provide the consistent look and message that is essential in all communications.

Acceptable NTEA Logo Colors
Use the NTEA logo in CMYK colors when printing 4-color, which should be your first choice, and use blue (PMS 286) and/or black when budget demands.

Clear Space
There must be an area of clear space surrounding the logo. The clear area is determined by measuring the vertical height of the “N.” This will prevent any nearby text, images or other graphic elements from interfering with the impact of the mark. 

Logo Usage
To ensure legibility, place the NTEA corporate logo on a background with good contrast.

• The NTEA logo cannot be reproduced with a typeface
• Do not stretch the logo
• Do not rotate the logo so that it appears on an angle
• Do not remove the road graphic from the logo
• Do not enclose the mark in a shape or strong graphic device
• The logo cannot appear on a patterned background
• Do not position the logo on a photographic background with insufficient contrast
• Do not reproduce the NTEA logo at a size that is less than 1" in width.
• Do not use or incorporate any part of the NTEA corporate logo into another graphic representation without written permission from the NTEA.

Use of the logos shall create no rights for users in or to the logos or their use beyond the terms and conditions of this limited and revocable agreement.

Any questions concerning the use of the logos or the terms and conditions should be directed to NTEA Director of Communications and Public Relations Summer Marrs. Any proposed usage that deviates from this agreement must be reviewed by the NTEA and approved in writing.